The exhibition Hyper Digital Forces in the Borusan Contemporary Art Collection presents selected works that explore experimental approaches in new media art, shaped by digital experiences. It traces the development of "new visuality" by comparing digital images with traditional techniques such as neon sculptures and collages. Artists use digital techniques to reconstruct mythologies, democratizing art and transforming it into contemporary spaces illuminated by electric light and neon. The exhibition at Borusan Contemporary challenges the notion of Hyper Digital Forces and has questioned the classical understanding of the museum since its inception. Its goal is to provide new perspectives to the spaces and position itself at the center of a holistic pattern formed by the solo presentations of artists on each floor of the building. This pattern is important as it creates a conceptual framework that connects personal interpretations emerging in different parts of the exhibition.
Thus, Brigitte Kowanz's work at the beginning of the exhibition and Keith Sonnier's neon installation on the eighth floor give viewers clues to different visual associations.
